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During THIS crisis, YOU CAN BENEFIT FROM ACCESS TO OUR E-RESOURCES, which will show you HOW TO OPTIMIZE your video service’s customer ACQUISITION, RETENTION, AND ENGAGEMENT as well as its MARKETING EFFECTIVENESS

 

      WHITEPAPERS

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NEW WHITEPAPER:

How to effectively predict your trial user’s conversion

With increasing competition in the OTT and Pay TV space, customer acquisition has become a more challenging and expensive proposition for video services.

As it becomes harder to win new customers, it becomes even more important to retain those customers you already have.

The right conversion strategy is a growth accelerator and will have a significant impact on your business profitability.

In this white paper we will explain how Artificial Intelligence algorithms allow video service providers to build and automatically run more accurate trial conversion prediction models, which predict future conversion rates based on past audience behavior.

 
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What can Artificial Intelligence 
(really) do for your video business?

Today’s entertainment industry technology vendors are reeling off jargon like “AI”, “machine learning”, and “deep learning”, touting the benefits these technologies promise.

In this white-paper you will learn what AI can really do for your video business TODAY! , not in the future.

Data-driven Content Intelligence: How to Make the Most of Your Video Service Catalog

Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between a successful video service and a mediocre one.

Audience demographics: your secret weapon for improving your video streaming business

Demographic data is used to deliver greater insight into our streaming service’s target audience and/or to create the profiles of those so-called “personas.” Demographic data is primarily used to define campaign strategies tailored to customer acquisition, retention, re-capture, and engagement for a respective target group.

What is data-driven user experience?

Why is the user experience in the context of data-driven video so important?

Gaining insight into the performance of video services user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven approach.

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HOW IS AI IMPACTING TV

How to optimize your OTT video ad strategy to make it work for every customer

Do you want to optimize your OTT video ad strategy and make it work for every customer?In this white paper we describe how by using machine learning technology, it is now possible to understand the advertising tolerance of each user and in this way optimize your advertisement revenue while keeping your customers engaged with your content.

Why Audience Clustering in Video Services is crucial for success?

Clustering data science techniques can be used to identify groups of users based on behavioural similarities One of the biggest challenges a video service provider has is how to effectively deploy user personalization across their video service.  Understanding user behaviour relationships across the customer base and clustering them for personalization purposes is not at all straightforward. (...)

 

Reducing OTT Churn & Machine Learning. Why you should try it?

Increasing OTT competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services.

As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. Customer churn is a growth decelerator and has a significant impact on your business profitability.

 

How is artificial intelligence impacting TV and video service providers?

There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneers at putting artificial intelligence to work across their company, claims that AI will have the same impact on the world as electricity had a hundred years ago.

Ignite your OTT customer passions or die
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Ignite your OTT customer passions or die!

Ignite your OTT customer passions or die! Actionable data for video service providers When consuming video, we’re all driven by our passions, whether we’re sports fans, TV series binge watchers, or factual viewers. Knowing your users’ passions rather than just letting them play content will make all the difference in making sure that your customers are happy. (Ultimately, that’s what we all want!). Happy customers will happily continue to pay for your video service. So, learn about your customers’ passions to keep them (happily)!

Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services

A successful OTT service means you are reaching a predefined business goals you have previously set.
Defining these business goals for my OTT Video service and translate it in specific KPIs is not always easy.
Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could be the difference between a real Data Driven strategy that enables management to respond fast and reliable for achieving their Business goals.

      WEBINARS

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How to differentiate your OTT-business to attract loyal subscribers?
What launching a new OTT generation service means?
Stand-out from the OTT crowd with Data-Driven UX

How to help your audience easily find what they (really) want to watch

What launching a new OTT generation service means?

Stand-out from the OTT crowd with Data-Driven UX

The value of data-driven UX in streaming services
minimizing churn in a competitive OTT market
Engagement Management for Streaming Services

The value of data-driven UX in streaming services

Minimizing churn in a competitive OTT market

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Engagement Management for Streaming Services

      SOME INTERESTING BLOGPOSTS

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JUMP HAMLET
Opportunities and challenges for Europe’s video service providers
OTT IS HERE TO STAY: A battle looms. Who will survive?
OTT Churn modeling – From statistics to big data and artificial intelligence

JUMP HAMLET, the First Artificial Intelligence Framework for the Video Streaming Industry

Opportunities and challenges for Europe’s video service providers

OTT IS HERE TO STAY: A battle looms. Who will survive?

OTT Churn modeling – From statistics to big data and artificial intelligence

 

As the World Churns: Using Data to Increase Retention and Engagement
What Does the World’s Last Blockbuster Store Have to do with the Streaming Wars?
how-sports-platforms-use-live-streaming
What content should your streaming service offer to retain its audience?

As the World Churns: Using Data to Increase Retention and Engagement

What Does the World’s Last Blockbuster Store Have to do with the Streaming Wars?

How Sports Platforms Use Live Streaming

What content should your streaming service offer to retain its audience?

Read More

      DEMOS

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VIDEO TEASER

                                  JUMP Data-Driven Video Teaser

Business toolkit for video service providers to increase retention, personalization, engagement, and marketing effectiveness.

JUMP Data-Driven Platform Demo
JUMP Deep Recommender Demo
How to improve your video service retention performance
Data-Driven marketing campaigns that make an impact on your audience

JUMP Data-Driven Platform Demo

JUMP Deep Recommender Demo

How to improve your video service retention performance

Data-Driven marketing campaigns that make an impact on your audience

Make the most out of your video service content intelligence
Learn how to extract value from audience clustering
How to measure service discovery & customer acquisition
Data-Driven video introduction for streaming services

Make the most out of your video service content intelligence

Learn how to extract value from audience clustering

How to measure service discovery & customer acquisition

Data-Driven video introduction for streaming services

Let us show you how to get the most out of the vast amount of data generated by your video service every day.

 

 

Do you want to learn more?

Schedule a meeting with our sales team anytime that´s convenient for you.

Book a Demo here
THE CLUB (10)

Bruno Giner

Director of Pre-Sales & Customer Success